/* UNSET V6: buyer-first editorial commerce, platinum / obsidian / crimson. */
:root{--bg:#f7f7f6;--paper:#fff;--ink:#202024;--muted:#626268;--line:#dddde0;--soft:#eeeeef;--accent:#9c2443;--accent-deep:#781b34;--accent-soft:#f2e7eb;--green:#505058}
body{color:var(--ink);background:var(--bg)}
p{color:var(--muted)}.overline{color:var(--accent);font-size:10px;letter-spacing:1.7px}.micro{color:#707078}
::selection{background:#ead0da;color:#281c22}.btn{border-radius:6px}.btn.primary{background:var(--accent);color:white}.btn.primary:hover{background:var(--accent-deep)}.btn.outline{border-color:#c9c9ce}.btn.light{background:#f1e8ed;color:#502a38}.text-link:hover{color:var(--accent)}
#header{background:#f7f7f6f5;border-color:var(--line)}.nav{gap:28px}.brand>span{color:#505055;border-color:#b9b9bf}.desktop-nav{gap:22px}.desktop-nav a{color:#55555d}.desktop-nav a[aria-current]{color:var(--accent)}.nav-start{background:var(--ink)!important;color:#fff}.prototype{color:#77777e}.mobile-nav{background:var(--bg)}.mobile-nav a{color:var(--ink)}
.hero.wrap{padding:51px 40px 43px;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}.hero h1{font-size:clamp(52px,4.55vw,66px);letter-spacing:-3px;line-height:1.27;font-weight:750;margin-top:21px;white-space:normal}.hero h1>span{color:var(--accent)}.hero-category{font-size:12px;color:#777780;letter-spacing:.2px;margin-top:8px}.hero-copy>.overline{font-size:10px;letter-spacing:1.8px;color:var(--accent)}.hero-copy>.overline:before{background:var(--accent);width:6px;height:6px}.hero-belief{font-size:15px;line-height:1.9;color:#4c4c54;letter-spacing:.1px;margin-top:16px}.goal-tabs{border-color:#d5d5db;margin-top:24px}.goal-tabs button{font-size:12px;color:#676770;min-height:40px}.goal-tabs button[aria-pressed=true]{color:var(--accent)}.goal-tabs button[aria-pressed=true]:after{background:var(--accent)}.hero-goal-line{font-size:16px;color:var(--ink);margin-top:19px}.hero-description{font-size:13px;line-height:1.9;color:#676770}.hero-actions{gap:22px;margin-top:23px}.hero-actions .primary{font-size:13px;padding:14px 22px;min-height:51px;background:var(--accent)}.hero-actions .primary:hover{background:var(--accent-deep)}.hero-actions>.text-link{font-size:12px;color:#36363e}.hero-reassurance{display:flex;gap:18px;margin-top:17px;color:#676770;font-size:10px;flex-wrap:wrap}.hero-reassurance>span{display:flex;align-items:center;gap:5px}.hero-reassurance .icon{width:12px;height:12px;color:#8b4459}.brand-art-image{position:relative;background:#17171a;border-radius:7px;aspect-ratio:.94}.brand-art img{width:100%;height:100%;object-fit:cover;object-position:50% 53%}.art-edition{position:absolute;top:22px;left:24px;font-family:Arial,sans-serif;font-size:8px;color:#e3e3e8;letter-spacing:2px}.brand-art figcaption{color:#73737c;font-size:9px;letter-spacing:.4px;margin-top:13px}.brand-art figcaption>span:last-child{font-size:8px;letter-spacing:1.2px}
.value-strip{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));padding-top:25px;padding-bottom:25px;border-top:1px solid #dcdce0;border-bottom:1px solid #dcdce0;gap:30px}.value-strip>div{display:flex;gap:20px;align-items:center}.value-strip>div+div{border-left:1px solid #dddddf;padding-left:31px}.value-strip strong{font-family:Arial,sans-serif;font-size:48px;font-weight:500;line-height:1.2;letter-spacing:-2px;flex-shrink:0}.value-strip strong>em{font:normal 12px -apple-system,BlinkMacSystemFont,'Microsoft YaHei',sans-serif;margin-left:5px;letter-spacing:0}.value-strip b{font-size:13px;font-weight:600;color:#33333b;display:block;line-height:1.7}.value-strip p>span{font-size:10px;display:block;margin-top:5px;color:#73737c}
.hero-product.wrap{margin-top:42px}.preview-content{grid-template-columns:.86fr 1.14fr;background:white;border-color:#dadada;border-radius:8px}.preview-offer{background:#242424;padding:34px 37px;color:white;margin:0}.preview-offer .overline{color:#e0b9c7;font-size:9px}.preview-content h2{color:#fff;font-size:31px;margin-top:17px;line-height:1.4}.preview-offer-desc{color:#d3c7cf;font-size:13px}.offer-numbers{display:flex;gap:31px;margin-top:24px;padding-top:20px;border-top:1px solid #594651}.offer-numbers strong{display:block;font-family:Arial,sans-serif;font-size:31px;line-height:1.2;font-weight:500;color:#f3cbd9}.offer-numbers span{display:block;color:#d7c8d1;font-size:10px;margin-top:7px}.kit-purchase{margin-top:24px;justify-content:space-between;gap:20px}.kit-purchase small{color:#cfbbc8;font-size:10px}.kit-purchase strong{font-size:46px;color:white;letter-spacing:-2px;margin-top:5px;font-weight:500}.kit-purchase .btn{background:#ebc8d5;color:#46192a;min-height:46px;padding:12px 19px;font-size:12px}.kit-purchase .btn:hover{background:#f3dae3;box-shadow:none}.preview-note{font-size:10px;color:#c8b8c2;margin-top:15px}.preview-reader{display:flex;flex-direction:column;padding:29px 34px}.reader-heading{color:#6b6b73;font-size:10px;border-color:#e5e5e5}.reader-heading>a{color:#626262;font-size:10px}.kit-result-tabs{gap:8px;margin-top:18px}.kit-result-tabs button{font-size:11px;padding:8px 12px;color:#636363;border-color:#d8d8d8}.kit-result-tabs button[aria-pressed=true]{background:#242424;color:white;border-color:#242424}.kit-live-result{flex:1;padding-top:15px;min-height:200px}.kit-live-result>span{color:var(--accent);font-size:10px}.kit-live-result>p{font-size:13px;color:#606068;line-height:2;height:132px}.kit-live-result>a{font-size:11px;color:var(--accent);margin-top:11px}.sample-payoff{display:flex;gap:20px;align-items:center;border-top:1px solid #e2e2e2;margin-top:13px;padding-top:14px;font-size:10px;color:#676767}.sample-payoff>span{display:flex;align-items:center;gap:6px}.sample-payoff .icon{width:13px;height:13px;color:#97536b}
.buyer-path{display:grid;grid-template-columns:.7fr 2fr;gap:60px;padding-top:50px;padding-bottom:49px;margin-top:18px;border-bottom:1px solid #dddddd}.buyer-path h2{font-size:25px;line-height:1.5;margin-top:15px;letter-spacing:-.7px;font-weight:650}.buyer-path .overline{font-size:8px;letter-spacing:1.1px}.buyer-path ol{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));list-style:none;padding:0;margin:0;gap:31px}.buyer-path li>b{font-size:12px;color:var(--accent);font-family:Arial,sans-serif}.buyer-path h3{font-size:16px;margin-top:13px;font-weight:600;letter-spacing:-.2px}.buyer-path li>p{font-size:12px;line-height:1.95;margin-top:10px;color:#737373}
.section{padding-top:80px}.section-heading{margin-bottom:30px}.section-heading h2{font-size:38px;line-height:1.5;letter-spacing:-1.3px;font-weight:650}.section-heading h2>span{color:#747474}.section-heading>p{font-size:13px;color:#737373}.section-heading>.text-link{font-size:13px;color:#3f3f3f}
.evidence-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.evidence-card{display:flex;flex-direction:column;min-width:0;padding:27px 27px 23px;border:1px solid #d8d8d8;border-radius:8px;background:#fff}.evidence-category{display:flex;align-items:center;justify-content:space-between;gap:10px;font-size:11px;font-weight:600;color:#63505e}.evidence-category>span{font-size:9px;color:#6f6f6f;background:#f0f0f0;padding:3px 6px;font-weight:400;border-radius:3px}.evidence-metric{display:flex;align-items:baseline;gap:9px;margin-top:25px;line-height:1}.evidence-metric strong{font-family:Arial,sans-serif;font-size:77px;font-weight:500;letter-spacing:-4px;color:#252525}.evidence-metric>span{font-size:18px;color:#6b4c60}.evidence-metric-label{font-size:10px;line-height:1.9;color:#6f6f6f;margin-top:12px}.evidence-card h3{font-size:22px;line-height:1.5;font-weight:600;letter-spacing:-.65px;margin-top:24px;color:#2b2b2b}.evidence-summary{font-size:13px;line-height:1.95;margin-top:12px;color:#737373}.evidence-person{display:flex;flex-direction:column;gap:4px;margin-top:22px;padding-top:17px;border-top:1px solid #e3e3e3}.evidence-person b{font-family:Arial,'Microsoft YaHei',sans-serif;font-size:13px;font-weight:600;color:#494949}.evidence-person span{font-size:11px;color:#797979}.evidence-limit{font-size:10px;color:#7c7c7c;line-height:1.9;margin-top:12px;margin-bottom:18px}.evidence-links{margin-top:auto;display:flex;justify-content:space-between;gap:12px;align-items:center;font-size:11px}.evidence-links>a{min-height:35px;display:flex;align-items:center;gap:7px;color:var(--accent)}.evidence-links>a:last-child{font-size:9px;color:#747474;white-space:nowrap}.evidence-links .icon{width:13px;height:13px}.evidence-disclosure{font-size:10px;color:#777777;line-height:2;margin-top:18px}
.task-card{border-color:#dadada;border-radius:8px;padding:28px 26px 22px}.task-card:hover{border-color:#b79aad;box-shadow:0 12px 26px #2525250b}.task-symbol{background:#ebebeb;color:#99516b;border-radius:4px}.task-title h3{font-size:24px;font-weight:650}.quiet-label{font-size:10px;color:#6a6a6a}.task-cost{font-size:27px;font-weight:500;color:var(--accent)}.task-cost small{color:#787878;font-size:10px}.task-summary{font-size:13px;color:#6c6c6c}.deliveries>span{color:#707070;background:#f0f0f0}.crew>span{color:#5d5d5d;border-color:#d8d8d8}.crew>small{color:#7b7b7b}.task-card-bottom{font-size:10px;color:#777777;border-color:#e2e2e2;gap:9px}.task-card-bottom b{color:#494949;font-weight:650}.task-card-bottom>a:first-child{color:#7e2d4b}.mini-try{display:flex;align-items:center;gap:6px;background:#f2e7ed;color:#8f2e4a;font-size:10px;padding:10px 11px}.mini-try .icon{width:12px;height:12px}.mini-try:hover{background:var(--accent);color:#fff}
.value-comparison{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-bottom:25px}.value-comparison>div{padding:26px 28px;background:#ebebeb;border:1px solid #dddddd;border-radius:6px}.value-comparison>div+div{background:#f2e7ed;border-color:#dfc8d5}.value-comparison span{font-size:11px;color:#6c6c6c}.value-comparison p{font-size:15px;line-height:1.9;color:#727272;margin-top:12px}.value-comparison>div+div p{color:#6d435c}.value-comparison b{color:#50223e;font-weight:600}.method-stage{background:#252525;border-color:#252525;border-radius:8px;padding:40px;gap:44px}.method-heading .overline{color:#d6acc1}.method-heading h2{font-size:31px;color:#f1f1f1;font-weight:600;margin-top:15px}.method-case-tabs{margin-top:25px;gap:8px}.method-case-tabs>button{color:#cbcbcb;border-color:#6b6b6b;font-size:10px}.method-case-tabs>button.active{background:#ead0de;color:#3f2037;border-color:#ead0de}.method-heading>small{color:#aeaeae;font-size:9px;line-height:1.9}.method-example>.micro{color:#adadad}.method-example blockquote{color:#dadada;font-size:16px}.judgment{background:#f6f6f6;border-color:#d6d6d6;border-radius:5px}.judgment>span{color:#96465f}.judgment h3{font-size:17px;color:#363636;line-height:1.7}.judgment p{font-size:12px;color:#6a6a6a}.method-crew .role-chip{background:#3a3a3a;color:#d0d0d0}.method-crew .role-chip>span{color:#e1e1e1}.org-value{display:flex;gap:17px;align-items:center}.org-value>strong{font-size:66px;font-family:Arial,sans-serif;font-weight:500;letter-spacing:-3px;color:var(--ink);line-height:1.2}.org-value p{font-size:12px;line-height:1.9;color:#6d6d6d}.group-grid{border-color:#d8d8d8}.group-preview{border-color:#d8d8d8;background:transparent}.group-preview:hover{background:#ececec;border-color:#d8d8d8}.group-number{color:#976880}.group-preview p{color:#707070}.group-preview>div{border-color:#d7d7d7}.group-preview div>span{color:#777777}.group-preview .icon{color:#9b4461}.organization-footnote{font-size:10px;line-height:2;color:#7c7c7c;margin-top:17px}
.price-grid{gap:20px}.price-card{background:#fff;border-color:#d9d9d9;border-radius:9px;padding:33px 28px}.price-card h3{font-size:26px;font-weight:650;line-height:1.6}.price-card .overline{font-size:9px;color:#93627e}.price-card>p{font-size:13px;color:#717171}.price{font-size:63px;font-weight:500;color:#222222;letter-spacing:-2px;margin-top:25px;line-height:1.2}.price small{color:#7a7a7a;font-size:12px;letter-spacing:0}.price-unit{font-size:12px;display:inline-block;margin-left:13px;letter-spacing:0;color:#7a7a7a}.price-inclusions{display:flex;gap:18px;margin-top:16px}.price-inclusions>span{font-size:11px;color:#747474;display:flex;align-items:baseline;gap:6px}.price-inclusions b{font-family:Arial,sans-serif;font-size:21px;color:#3d3d3d;font-weight:500}.price-card ul{font-size:12px;line-height:2.25;color:#696969;margin-top:22px;padding-left:18px}.price-card ul b{font-weight:650}.price-card .btn{font-size:12px;min-height:48px;border-radius:5px}.price-card>small{font-size:10px;color:#7e7e7e;line-height:1.9}.price-card.featured{background:#242424;color:#fff;border:1px solid #6d3656;box-shadow:0 12px 32px #58293e13}.price-card.featured .overline{color:#e5b6ca}.price-card.featured .price{color:#fff2fa}.price-card.featured>p,.price-card.featured ul,.price-card.featured>small,.price-card.featured .price small{color:#cbcbcb}.price-card.featured .price-inclusions{padding-bottom:14px;border-bottom:1px solid #515151}.price-card.featured .price-inclusions>span{color:#cecece}.price-card.featured .price-inclusions b{color:#ffe1ec}.price-badge{background:#a62c4c;color:white;border:0;border-radius:3px;font-size:10px;font-weight:500}.price-card.featured .btn.primary{background:#edc9d5;color:#491b32}.price-card.featured .btn.primary:hover{background:#f5dce4}.price-card:last-child{background:#ececec;border-color:#d0d0d0}.price-card:last-child .btn{background:transparent;color:#363636;border-color:#a9a9a9}.price-card:last-child .btn:hover{color:white;background:#2d2d2d}.pricing-note p{font-size:10px;line-height:1.9;color:#7b7b7b}.pricing-note>.text-link{color:#8d426b;font-size:11px}.after-purchase{display:flex;flex-wrap:wrap;align-items:center;gap:18px;margin-top:24px;padding:20px 23px;border-top:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;color:#555555;font-size:12px}.after-purchase>span{font-size:10px;color:#858585;margin-right:auto}.after-purchase b{font-weight:500}.after-purchase .icon{width:14px;height:14px;color:#989898}
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.story-intro h1>span{color:var(--accent)}.story-intro-copy>p:not(.overline){color:#6e6e6e}.story-art img{border-radius:6px}.story-art figcaption{color:#7c7c7c}.story-words>span{color:var(--accent)}.story-words>span:nth-child(2){color:var(--ink)}.story-prose>p:not(.overline){color:#6c6c6c}.story-invitation{background:#e9e9e9;border-color:#cdcdcd}.story-invitation h2{color:#2a2a2a}.story-invitation .overline{color:var(--accent)}
@media(max-width:1150px){.nav{gap:19px}.desktop-nav{gap:15px}.nav-actions{gap:12px}.hero.wrap{gap:32px;padding-top:43px}.hero h1{font-size:54px;letter-spacing:-2px}.hero-belief{font-size:13px}.hero-actions{gap:15px}.hero-actions .primary{font-size:12px;padding:13px 17px}.hero-actions>.text-link{font-size:11px}.hero-reassurance{gap:13px;font-size:9px}.value-strip{gap:20px}.value-strip>div{gap:16px}.value-strip>div+div{padding-left:20px}.value-strip strong{font-size:42px}.value-strip b{font-size:12px}.value-strip p>span{font-size:9px}.preview-offer{padding:30px}.preview-content h2{font-size:28px}.offer-numbers{gap:26px}.preview-reader{padding:27px}.buyer-path{gap:35px;grid-template-columns:.7fr 2fr}.buyer-path ol{gap:24px}.buyer-path h2{font-size:24px}.buyer-path h3{font-size:15px}.evidence-card{padding:25px 22px 21px}.evidence-metric strong{font-size:68px}.evidence-card h3{font-size:20px}.evidence-links{gap:7px;font-size:10px}.evidence-links>a:last-child{font-size:8px}.price-card{padding:30px 24px}.price-card h3{font-size:23px}.price-card .overline{font-size:8px;letter-spacing:1px}.case-detail-heading{gap:43px}.case-detail-heading h1{font-size:39px}.case-detail-grid{gap:40px}}
@media(max-width:900px){.hero.wrap{padding:38px 30px 33px;gap:27px;grid-template-columns:1.04fr .96fr}.hero h1{font-size:43px;letter-spacing:-1.8px}.hero-copy>.overline{font-size:8px;letter-spacing:1.1px}.hero-category{font-size:10px}.hero-belief{font-size:12px;margin-top:14px;line-height:1.9}.goal-tabs{margin-top:19px}.goal-tabs button{font-size:10px;gap:6px;margin-right:11px;padding-right:11px}.hero-goal-line{font-size:13px;margin-top:17px}.hero-description{font-size:11px}.hero-actions{margin-top:18px;gap:9px}.hero-actions .primary{font-size:11px;min-height:46px;padding:12px 14px}.hero-actions>.text-link{font-size:10px}.hero-reassurance{gap:11px;font-size:8px;margin-top:13px}.hero-reassurance .icon{width:10px;height:10px}.brand-art-image{aspect-ratio:.83}.art-edition{font-size:6px;letter-spacing:1.1px;top:18px;left:18px}.brand-art figcaption{font-size:8px}.brand-art figcaption>span:last-child{font-size:7px}.value-strip{gap:18px;padding-top:23px;padding-bottom:23px}.value-strip>div{gap:12px}.value-strip>div+div{padding-left:18px}.value-strip strong{font-size:35px;letter-spacing:-1px}.value-strip strong>em{font-size:10px}.value-strip b{font-size:10px}.value-strip p>span{font-size:8px}.preview-offer{padding:27px}.preview-content h2{font-size:23px}.preview-offer-desc{font-size:12px}.offer-numbers{gap:20px;margin-top:19px;padding-top:18px}.offer-numbers strong{font-size:29px}.offer-numbers span{font-size:9px}.kit-purchase{gap:12px;margin-top:22px}.kit-purchase small{font-size:9px}.kit-purchase strong{font-size:37px}.kit-purchase .btn{font-size:10px;padding:10px 13px;min-height:42px}.preview-note{font-size:9px}.preview-reader{padding:24px}.reader-heading,.reader-heading>a{font-size:8px}.kit-result-tabs{gap:5px;margin-top:16px}.kit-result-tabs button{font-size:9px;padding:8px;min-height:36px}.kit-live-result>p{font-size:12px;height:142px}.kit-live-result>span{font-size:9px}.sample-payoff{font-size:9px;gap:14px}.buyer-path{display:block;padding-top:38px;padding-bottom:35px}.buyer-path>div{display:flex;justify-content:space-between;align-items:center;gap:30px}.buyer-path h2{font-size:23px;margin:0}.buyer-path ol{margin-top:29px;gap:28px}.buyer-path h3{font-size:16px}.section{padding-top:62px}.section-heading h2{font-size:32px}.section-heading>p{font-size:12px}.evidence-grid{gap:13px}.evidence-card{padding:22px 18px}.evidence-category{font-size:9px;gap:6px;flex-wrap:wrap}.evidence-category>span{font-size:8px}.evidence-metric strong{font-size:61px}.evidence-metric>span{font-size:14px}.evidence-metric-label{font-size:9px}.evidence-card h3{font-size:18px;margin-top:19px}.evidence-summary{font-size:12px}.evidence-person b{font-size:12px;line-height:1.7}.evidence-person span{font-size:10px}.evidence-limit{font-size:9px}.evidence-links{align-items:flex-start;flex-direction:column;gap:0}.evidence-links>a{font-size:10px;min-height:32px}.evidence-links>a:last-child{font-size:9px}.task-card{padding:25px 22px}.task-title h3{font-size:23px}.task-card-bottom{font-size:9px;gap:8px}.mini-try{font-size:9px;padding:9px}.value-comparison{gap:18px}.value-comparison>div{padding:22px}.value-comparison p{font-size:13px}.method-stage{padding:30px;gap:29px}.method-heading h2{font-size:27px}.org-value>strong{font-size:54px}.org-value p{font-size:11px}.price-card{padding:27px 20px}.price-card h3{font-size:21px}.price-card>p{font-size:12px}.price{font-size:53px}.price-card ul{font-size:11px}.price-card .btn{font-size:10px}.price-card>small{font-size:9px}.price-inclusions{gap:12px}.price-inclusions>span{font-size:10px}.price-inclusions b{font-size:19px}.after-purchase{gap:12px;font-size:10px;padding:18px}.after-purchase>span{font-size:9px}.conversion-faq{gap:42px;padding-top:65px}.conversion-faq h2{font-size:28px}.conversion-questions summary{font-size:13px}.conversion-questions details>p{font-size:12px}.story-teaser-main h2{font-size:31px}.closing.wrap{width:calc(100% - 60px);padding:41px 33px}.closing h2{font-size:39px}.case-detail-heading{gap:34px;grid-template-columns:1.3fr .7fr}.case-detail-heading h1{font-size:34px}.case-detail-number>strong{font-size:66px}.case-detail-number>strong>span{font-size:15px}.case-detail-grid{gap:30px}.case-takeaway{padding:24px}.case-detail-grid h2{font-size:24px}.case-detail-grid section>p:not(.overline){font-size:13px}.case-page-next{padding:26px;gap:24px}.case-page-next h2{font-size:22px}}
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52%}.art-edition{font-size:7px;top:17px;left:18px;letter-spacing:1.2px}.brand-art figcaption{font-size:9px}.brand-art figcaption>span:last-child{font-size:8px}.value-strip{gap:12px;padding-top:22px;padding-bottom:22px}.value-strip>div{display:block}.value-strip>div+div{padding-left:14px}.value-strip strong{font-size:37px;letter-spacing:-1.5px}.value-strip strong>em{font-size:10px;margin-left:4px}.value-strip b{font-size:10px;line-height:1.8;margin-top:10px;font-weight:600}.value-strip p>span{font-size:8px;line-height:1.8;margin-top:5px}.hero-product.wrap{margin-top:28px;padding:0 24px}.preview-content{display:block;border-radius:7px}.preview-offer{padding:29px 27px}.preview-offer .overline{font-size:8px;letter-spacing:1.1px}.preview-content h2{font-size:27px;margin-top:17px}.preview-offer-desc{font-size:12px;line-height:1.95}.offer-numbers{justify-content:space-between;gap:20px;margin-top:24px;padding-top:22px}.offer-numbers strong{font-size:32px}.offer-numbers span{font-size:10px}.kit-purchase{margin-top:25px;gap:22px}.kit-purchase strong{font-size:43px}.kit-purchase small{font-size:9px}.kit-purchase .btn{font-size:11px;min-height:45px;padding:12px 17px}.preview-note{font-size:9px;margin-top:15px}.preview-reader{padding:25px 23px}.reader-heading,.reader-heading>a{font-size:8px;gap:8px}.kit-result-tabs{gap:6px;margin-top:16px}.kit-result-tabs button{font-size:9px;padding:8px 9px;min-height:38px}.kit-live-result{min-height:210px;padding-top:14px}.kit-live-result>p{font-size:12px;height:144px;line-height:2}.sample-payoff{font-size:9px;gap:19px}.buyer-path{padding-top:36px;padding-bottom:32px;margin-top:10px}.buyer-path>div{display:block}.buyer-path .overline{font-size:8px}.buyer-path h2{font-size:28px;margin-top:15px;line-height:1.55}.buyer-path ol{display:block;margin-top:23px}.buyer-path li{padding:20px 0 20px 44px;position:relative;border-top:1px solid #dedede}.buyer-path li>b{position:absolute;left:0;top:24px;font-size:12px}.buyer-path h3{font-size:17px;margin-top:0}.buyer-path li>p{font-size:12px;margin-top:9px}.section{padding-top:54px}.section-heading h2{font-size:29px;line-height:1.6;letter-spacing:-.8px}.section-heading>p{font-size:12px;line-height:2}.section-heading>.text-link{font-size:12px}.evidence-grid{grid-template-columns:1fr;gap:18px}.evidence-card{padding:26px 26px 21px;border-radius:7px}.evidence-category{font-size:10px;flex-wrap:nowrap}.evidence-category>span{font-size:9px}.evidence-metric{margin-top:24px;gap:10px}.evidence-metric strong{font-size:77px}.evidence-metric>span{font-size:18px}.evidence-metric-label{font-size:10px;margin-top:12px}.evidence-card h3{font-size:23px;line-height:1.6;margin-top:23px}.evidence-summary{font-size:13px;line-height:2}.evidence-person{margin-top:23px;padding-top:17px}.evidence-person b{font-size:14px}.evidence-person span{font-size:11px}.evidence-limit{font-size:10px;line-height:1.95;margin-top:13px;margin-bottom:17px}.evidence-links{flex-direction:row;gap:10px;align-items:center}.evidence-links>a{font-size:11px;min-height:36px}.evidence-links>a:last-child{font-size:9px}.evidence-disclosure{font-size:10px;line-height:1.95;margin-top:17px}.task-card{padding:25px 25px 22px}.task-title h3{font-size:24px}.task-summary{font-size:13px}.task-card-bottom{font-size:10px}.mini-try{font-size:10px;padding:10px 12px}.task-cost{font-size:27px}.value-comparison{grid-template-columns:1fr;gap:12px}.value-comparison>div{padding:23px}.value-comparison span{font-size:10px}.value-comparison p{font-size:14px;margin-top:11px}.method-stage{display:block;padding:28px 24px;border-radius:7px}.method-heading h2{font-size:29px;line-height:1.5}.method-case-tabs{gap:6px;margin-top:24px}.method-case-tabs>button{font-size:9px;padding:9px 10px;min-height:39px}.method-example{margin-top:23px}.method-example blockquote{font-size:16px}.judgment{padding:22px 20px}.judgment h3{font-size:17px;line-height:1.8}.judgment p{font-size:12px;line-height:2}.org-value{gap:14px;margin-top:2px}.org-value>strong{font-size:55px}.org-value p{font-size:11px}.group-preview h3{font-size:21px}.organization-footnote{font-size:10px;line-height:1.95}.price-card{padding:31px 28px;border-radius:8px}.price-card h3{font-size:27px}.price-card .overline{font-size:9px;letter-spacing:1px}.price-card>p{font-size:13px}.price{font-size:65px;margin-top:24px}.price-card .price small{font-size:11px}.price-inclusions{gap:25px;margin-top:18px}.price-inclusions>span{font-size:11px}.price-inclusions b{font-size:23px}.price-card ul{font-size:13px;line-height:2.2}.price-card .btn{font-size:12px;min-height:50px}.price-card>small{font-size:10px;line-height:1.95}.pricing-note p{font-size:10px}.pricing-note>.text-link{font-size:10px}.after-purchase{gap:10px;padding:17px 0;font-size:10px;line-height:1.9}.after-purchase>span{width:100%;font-size:9px}.after-purchase .icon{width:11px;height:11px}.conversion-faq{display:block;padding-top:56px}.conversion-faq h2{font-size:30px;line-height:1.5;margin-top:15px}.conversion-faq>div>p:not(.overline){font-size:12px}.conversion-questions{margin-top:28px}.conversion-questions summary{font-size:13px;line-height:1.95;gap:18px;padding:20px 0}.conversion-questions details>p{font-size:12px;line-height:2.1}.brand-story-teaser{margin-top:55px}.story-teaser-main h2{font-size:29px;line-height:1.7}.story-teaser-main p{font-size:13px}.story-signature{font-size:8px;letter-spacing:.8px;gap:20px}.closing.wrap{width:calc(100% - 48px);padding:34px 26px 38px;margin-top:44px;margin-bottom:31px;border-radius:7px}.closing>.overline{font-size:7px;letter-spacing:.8px;max-width:none}.closing h2{font-size:31px;line-height:1.55;letter-spacing:-1px;margin-top:25px}.closing>p{font-size:12px;max-width:none}.closing>.btn{font-size:12px;min-height:49px}.closing>small{font-size:8px;line-height:2;max-width:none}.offer-dock{width:calc(100% - 24px);bottom:12px;padding:12px 13px 12px 16px;border-radius:8px;gap:13px}.offer-dock strong{font-size:23px}.offer-dock strong>span{font-size:8px;margin-left:5px}.offer-dock p{font-size:8px;margin-top:4px}.offer-dock .btn{font-size:10px;padding:11px 12px;min-height:43px;gap:6px}.offer-dock .icon{width:13px;height:13px}body[data-route=home] #footer{padding-bottom:93px}.cases-page{padding-bottom:42px}.cases-page h1{font-size:34px;line-height:1.5;letter-spacing:-1px}.cases-page .page-intro>p{font-size:13px}.case-page-next{display:block;margin-top:32px;padding:26px 23px;border-radius:7px}.case-page-next h2{font-size:23px;line-height:1.6}.case-page-next .btn{font-size:12px;margin-top:22px}.case-detail{padding-top:25px;padding-bottom:44px}.case-detail-heading{display:block;padding-top:13px;padding-bottom:27px}.case-detail-heading h1{font-size:32px;line-height:1.55;letter-spacing:-1px;margin-top:18px}.case-detail-heading>div>p:not(.overline){font-size:13px;line-height:1.9}.case-detail-number{margin-top:29px}.case-detail-number>strong{font-size:72px}.case-detail-number>strong>span{font-size:18px}.case-detail-number>p{margin-top:13px!important;font-size:10px!important}.case-detail-grid{display:block;margin-top:28px}.case-detail-grid h2{font-size:25px}.case-detail-grid section>p:not(.overline){font-size:13px;line-height:2.1}.case-source>p{font-size:11px}.case-takeaway{padding:27px 23px;margin-top:32px;border-radius:7px}.case-takeaway li strong{font-size:14px}.case-takeaway li span{font-size:10px}.case-takeaway>.btn{font-size:12px}.case-takeaway>small{font-size:10px}.story-intro h1{font-size:51px}.story-intro-copy>p:not(.overline){font-size:14px}}
@media(max-width:375px){.hero.wrap{padding-left:22px;padding-right:22px}.hero h1{font-size:39px;letter-spacing:-1.9px}.hero-belief{font-size:12px}.goal-tabs button{font-size:11px;margin-right:16px;gap:7px}.hero-actions{gap:12px}.hero-actions .primary{font-size:11px;padding:12px 15px}.hero-actions>.text-link{font-size:9px}.hero-reassurance{font-size:8px;gap:14px}.value-strip{gap:9px}.value-strip>div+div{padding-left:11px}.value-strip strong{font-size:34px}.value-strip b{font-size:9px}.value-strip p>span{font-size:8px}.hero-product.wrap{padding:0 22px}.preview-offer{padding:27px 23px}.offer-numbers{gap:18px}.offer-numbers span{font-size:9px}.kit-purchase .btn{font-size:10px;padding:11px 14px}.preview-reader{padding:23px 20px}.kit-result-tabs button{font-size:8px;padding:8px}.evidence-card{padding:24px}.evidence-links>a{font-size:10px}.section-heading h2{font-size:27px}.task-card-bottom{font-size:9px}.mini-try{font-size:9px;padding:10px}.closing h2{font-size:28px}.offer-dock .btn{font-size:9px;padding:10px}.offer-dock p{font-size:7px}.story-signature{font-size:7px}.case-detail-heading h1{font-size:29px}}
@media(prefers-reduced-motion:reduce){.offer-dock{transition:none}.brand-art img{transition:none}.hero-copy,.brand-art{animation:none!important}}
/* Preserve readable copy on the offer surface over legacy product selectors. */
.preview-offer>.preview-offer-desc{color:#ded5dc;font-size:13px;line-height:1.95}
.preview-offer>.preview-note{color:#cbbfc7;font-size:10px;line-height:1.95}
.evidence-metric-label,.evidence-person span,.evidence-limit,.evidence-links>a:last-child,.evidence-disclosure{color:#68626a}
.evidence-metric-label,.evidence-limit,.evidence-disclosure{font-size:11px}
@media(max-width:650px){.preview-offer>.preview-offer-desc{font-size:12px}.preview-offer>.preview-note{font-size:9px}.evidence-limit,.evidence-disclosure{font-size:10px}}